Top football clubs are teaming up with safety experts in a bid to cut the number of youngsters killed or injured on the roads.
The first four clubs - Blackburn, Sunderland, West Brom and Leeds United - will sign up to join the THINK! child road safety campaign today.
The grounds are all close to road casualty black-spots for youngsters and transport ministers hope other clubs will want to sign up as well.
The teams will use their after-school clubs, activities in schools and events on match days to help youngsters learn about road safety.